Target Audience + Mood Board

For this assignment, we were tasked with creating, developing, and analyzing a survey. I had to compile a list of questions pertaining to my own specific film opening and its style. These questions not only reflected elements of my personal film opening, but the results of it gave me a better understanding of what I should or shouldn't include in my opening.

For the survey, I wanted to keep it as simple possible so as to not inconvenience the recipients. To make it as accessible as possible, I put it on google forms; given that its the number one website for forms in general. I also made my questions not too specific while also staying on the topic of my specific genre. Alongside this, I tried to make certain parts of the survey more engaging for the audience. For instance, while some questions are as simple as picking a favorite horror genre, there are certain questions that asks the audience for their favorite horror movies via a written response. This captivates the audience while also providing me with valuable information as to what style of horror or animation the people would enjoy. After that, I sent the form to numerous different people, and got a total of 56 people. My target audience was within the age range of 16-18, given that I want this film to be enjoyable for all ages, but more specifically people my age.

The findings of the survey itself had surprised me. Around half of all the recipients answered stating that they prefer traditional 2D animation over any other genre. I was almost certain there would be more love for 3D animation genres, but I was proven wrong. Half of the survey recipients also answered stating that they prefer psychological horror over any other genre of horror. The tolerance to gore most common for the audience was a level 8/10, and there was nearly an even split between the audience regarding if they liked Western themes in movies or not. One of the most helpful results of this survey stemmed from my last question. The question "What would you like to see in an animated Western horror movie?" gave me numerous ideas that I could implement into my film opening. For instance, the idea of the sheriff torturing other people for intel is intriguing to me, given that I want this movie to have no characters with real "good intentions".